The Grai Area
I was recently introduced to Grai, a phenomenal brand by head designer Maya Yogev, an Otis ‘02 alum and former Rick Owens designer. I’ve fallen in love with the aesthetic of this brand and the execution of its draped design. Those who design know that leather is an extremely bold medium to work with. Yogev’s designs for Grai make a striking statement but are careful not to cross the line of being overly designed. Her gritty silhouettes are eye-catching but manage to remain in the realm of wearable, “real” clothes. She also manages to (surprisingly) successfully blend the lines between Victorian and goth, giving her customers a taste for her idea of the aristocratic punk rocker.
Tags: Grai, Maya Yogev