Bita Rad

Magic Tradeshow 2009 in Las Vegas portrayed the always ecclectic street sillohettes and color palettes the Westcoast is known for.

While scanning the aisles for new brands, I snapped some photos of the streetwear that attendees were sporting. I captured a broad scope of what’s out there this season.

Most of the  captions on each photo are descriptions that were given to me by the muses themselves when asked how they would describe their personal style. Enjoy.

Jimmy Kim

Resides in: Los Angeles

Occupation: Unknown

Elan Bella

Resides in: Paris, France

Occupation: Designer

Jayne Chang

Resides in: Los Angeles

Occupation: Unknown

Anonymous

Occupation: Designer

Adam Berkel

Resides in: St. Louis, Missouri

Occupation: Entrepreneur, Musician

Stallion

Resides in: Unknown

Occupation: Designer

Jeffrey Relf

Resides in: Los Angeles

Occupation: Publicist

Eric

Resides in: Los Angeles

Occuption: Sales

Nikki Nguyen

Resides in: Unknown

Occupation: Unknown

Angelo Estrada

Resides in: Los Angeles

Occupation: Fashion Illustrator

Here is your first look at what you can be expecting from Matthew Williamson for H&M. The first shipment hits (a limited) 200 H&M stores on April 23, 2009. The second delivery, which will be sold at 1,700 H&M stores, is scheduled for mid-May.

Williamson has kept true to his love for fabric and colors, utilizing expensive silks and sequins to bring his prints to life. As expected, the quality of  his fabric choices have not been compromised, hence the price point which is on the more expensive side of H&M’s usual prices. Here are some key looks!

Jedidiah is a collaborative lifestyle clothing line that first caught my attention at Magic Tradeshow in Las Vegas this past Febuary. What they do as a brand is new to me and I thought it to be sort of groundbreaking in the industry of apparel design. The essence of their brand is to create a revenue stream to assist those less fortunate through increased awareness, financial contributions and service projects, - ultimately using creativity as a tool for fundraising.

The web platform that they have created on their website allows users to submit personal stories that relate to each month’s humanitarian organization. They then use those member’s stories as inspirations for designs that are voted on by the site’s users and eventually produced and sold to raise money for Jedidiah’s non-profit partners.

They also managed to raise big bucks at Magic Tradeshow to go to Stand Up for Kids, a nationally acclaimed organization committed to the rescue of homeless and at-risk youth. Six artists - Blaine Fontana, Joshua Clay, Tommii Lim, Kelli Murray, Serge Gay, and j.shea, collaborated on a mural that was sold for $15,000!

Everyone loves a brand with a great aesthetic. Check it out at www.JedidiahUSA.com.

You may remember Tilda Swinton most recently as the Russian swimming love interest of Brad Pitt in The Curious Case Of Benjamin Button. She is not the most obvious choice for glamour and beauty but I think she is absolutely captivating. She also knows exactly how to dress to support her look and accentuate her extremely distinct features , and I think shes a noteworthy muse. Here are some images of her cover and spread for Another Magazine for Spring/Summer 09. She can also be seen here in her Lanvin Oscar ensemble from last month, and here looking ferocious in a September 2008 spread for W Magazine.

Ps. Wouldn’t she be great for Lanvin’s next campaign?. . .Hmm.