Bita Rad

D&G (not to be confused with Stefano Gabbana and Domenico Dolce’s higher-end label Dolce & Gabbana) opened up the doors of its newest store on Robertson Blvd last night, December 15th.  Intrigued by West Hollywood’s mix of edgy fashion and a relaxed atmosphere, the brand opened the store in efforts to remain at the core of the Westcoast’s fashion scene. The star-studded event showcased the kaleidoscopic boutique which was designed by Dordoni Architetti Studio, a famous interior design studio in Italy.

I am a bit surprised that the company opted not to open the boutique on the ever-sprawling Melrose Ave., but neither did Chanel who now sits side by side to Robertson’s newest addition. However, unlike Chanel’s Robertson Blvd store which only offers a limited  and tightly focused selection, the D&G store offers a full assortment of men’s and women’s apparel, underwear, beachwear, accesories, eyewear, and jewelry. It is, afterall, only the eighth freestanding D&G shop in the U.S.