Bita Rad

Here is your first look at what you can be expecting from Matthew Williamson for H&M. The first shipment hits (a limited) 200 H&M stores on April 23, 2009. The second delivery, which will be sold at 1,700 H&M stores, is scheduled for mid-May.

Williamson has kept true to his love for fabric and colors, utilizing expensive silks and sequins to bring his prints to life. As expected, the quality of  his fabric choices have not been compromised, hence the price point which is on the more expensive side of H&M’s usual prices. Here are some key looks!

British designer Matthew Williamson was just announced as the successsor to Rei Kawakubo of Comme des Garçons, as the next talent to partner up with H&M.  Exciting! Matthew Williamson’s bursts of colorful patterns and prints are a great way to juxtapose Comme des Garçons’ dark solid pieces. Williamson used to be the creative director of Pucci, and is a huge fan of Eastern influences ie. Indian batik and embroidery. My favorite collection of his was for Spring 2008 RTW where he merged Indian, African, and Mayan trims flawlessly. . . and a certain special someone was spotted strutting the runway!

click here to see footage from the show.