Jedidiah Gives Hope
Thursday, March 12th, 2009Jedidiah is a collaborative lifestyle clothing line that first caught my attention at Magic Tradeshow in Las Vegas this past Febuary. What they do as a brand is new to me and I thought it to be sort of groundbreaking in the industry of apparel design. The essence of their brand is to create a revenue stream to assist those less fortunate through increased awareness, financial contributions and service projects, - ultimately using creativity as a tool for fundraising.
The web platform that they have created on their website allows users to submit personal stories that relate to each month’s humanitarian organization. They then use those member’s stories as inspirations for designs that are voted on by the site’s users and eventually produced and sold to raise money for Jedidiah’s non-profit partners.
They also managed to raise big bucks at Magic Tradeshow to go to Stand Up for Kids, a nationally acclaimed organization committed to the rescue of homeless and at-risk youth. Six artists - Blaine Fontana, Joshua Clay, Tommii Lim, Kelli Murray, Serge Gay, and j.shea, collaborated on a mural that was sold for $15,000!
Everyone loves a brand with a great aesthetic. Check it out at www.JedidiahUSA.com.
